Use real bold when the app has it
Discord, WhatsApp, Slack, Reddit and most email apps already have real bold (in Discord and Reddit itβs **two asterisks**, in WhatsApp *one*). Real bold is formatting: everyoneβs screen reader reads the word, and search finds it. Unicode bold is a set of math symbols that look bold. It is the right tool where there is no formatting at all, like an X post, a LinkedIn headline or an Instagram bio.
One habit makes Unicode bold kinder: bold a few words for emphasis, never a whole paragraph. A screen reader that spells out character names turns a bolded paragraph into minutes of noise.
Sources: Per Axbom, βDonβt fake bold and italic text with Unicodeβ; Unicode Standard, Mathematical Alphanumeric Symbols chart.
Questions
- How do I make text bold on X (Twitter)?
- X has no bold button. Copy a bold line from above and paste it. Each bold letter counts as 2 toward the 280 limit.
- Sans bold or serif bold?
- Sans bold (ππΌπΉπ±) matches the look of most apps; serif bold (ππ¨π₯π) looks more like a book. Both have bold digits.
- Does bold text hurt accessibility?
- It can. Screen readers may announce each letter's character name. Keep it to a few words.