Why fancy letters count as two on X
X weighs characters before counting to 280. Ordinary Latin letters, most accents, and a few punctuation ranges count as 1. Everything outside those ranges, including every math bold or italic letter, circled letter and small capital, counts as 2. (It's the same rule that makes Chinese and Japanese characters count double.) Each style above shows the count X would use, computed from X's own open-source counting rules (twitter-text v3 config).
So a fully bolded 200-character post is 400 to X and won't fit. Bold the hook, keep the rest plain.
Questions
- How do I bold text on X (Twitter)?
- Copy a bold line from above and paste it into your post. Each bold letter counts as 2 toward 280.
- Why does my post say it's too long?
- Fancy letters weigh 2 in X's count. Check the 'X counts' number under each style.